Metrics are most useful when they help a team decide what to learn next. This practical checklist focuses on clear questions for WooCommerce stores.
Orders and revenue
Review order volume, average order value, refunds, and revenue by period. Look for changes that deserve context before drawing conclusions.
Products and categories
Compare product performance across categories and identify items with changing demand, repeat purchases, or unusual returns.
Customers and channels
Use customer and channel views to understand where visits and purchases come from. Keep definitions consistent so comparisons remain useful.
Good reporting supports thoughtful decisions. Explore the Smart Social Sense platform as it develops for commerce teams.